15-Day Online Marketing Course

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What Will You Learn

A detailed overview of the course, including key topics, objectives, and module sequence.

15 Days

Online/Offline

30+ Hours

15 Days

Support

Module 1 Introduction to Bootstrap and WordPress

Session 1: Welcome and Overview

  • Introduce yourself and set expectations.
  • Explain the importance of Coding & WordPress in today’s digital landscape.
  • Share success stories of websites built with Coding & WordPress.

Session 2: Setting Up Your Environment

  • Domain registration and hosting selection.
  • Installing WordPress (live demo).
  • Navigating the WordPress dashboard.

Module 2 Customizing Your WordPress Site

Session 3: Themes and Design

  • Choosing the right theme for your niche.
  • Customizing themes (colors, fonts, layouts).
  • Best practices for responsive design.

Session 4: Essential Plugins

  • Installing and configuring must-have plugins.
  • Enhancing functionality (e.g., contact forms, security).

Module 3 Content Creation and Organization

Session 5: Crafting Engaging Content

  • Writing effective website copy.
  • Creating compelling pages and blog posts.
  • Using multimedia (images, videos).

Session 6: Categories, Tags, and Menus

  • Organizing content logically.
  • Creating user-friendly navigation menus.

Module 4 Blogging Strategies

Session 7: The Art of Blogging

  • Defining your blogging voice.
  • Storytelling techniques.
  • Balancing creativity and SEO.

Session 8: SEO Basics

  • Understanding search engines and algorithms.
  • Keyword research (tools and tips).
  • Crafting SEO-friendly headlines.

Module 5 Driving Traffic and Measuring Success

Session 9: On-Page SEO Techniques

  • Meta tags, headings, and alt attributes.
  • Internal linking strategies.
  • Optimizing images for speed.

Session 10: Google Analytics and Metrics

  • Setting up Google Analytics.
  • Tracking user behaviour.
  • Interpreting data to improve performance.

Digital Marketing Tools You Will Master

Be in the spotlight by getting certified!

A detailed overview of the course, including key topics, objectives, and module sequence.

Globally Recognized Certification:

Receive an esteemed certificate recognized across the digital marketing industry, validated by industry professionals.

Showcase Your Expertise:

Demonstrate your advanced digital marketing skills and in-depth knowledge with a certification that highlights your comprehensive training.

Valued by
Employers:

Backed by leading companies, our certificate opens doors to high-impact opportunities in the competitive digital marketing sector.

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